Audience Research

I've now gathered my survey results. Thank you to everyone who took part; you've been a great help.
I will now get on with producing my front page and double page spreads!

My survey was conducted on www.surveymonkey.com. I set up the survey in September of this year at the beginning of the course; with the aim of getting some valuable information from peers and browsers of the website alike. To get the most out of the Survey Monkey service; I regularly posted links on my Facebook profile and fan page. It turns out that most of my hits came from links shared on Facebook. I had a potential reach of about 300 people.

These results show that that my target audience will be a young one (aged 16-21). However, this doesn’t mean I will be fully catering for that age group; I will try to introduce contemporary design and colour schemes. The content will also appeal to people aged 21+. I don’t want to limit myself to a five year age gap.

However, I will include aspects that appeal to young people as I feel that they are the most engaged audience in the music world.

Rock music appears to be the most popular genre; but ‘pop’ and ‘dance’ is also popular. I will disregard ‘dance’ music because I feel it will intrude on the main theme.  Pop music is a broad genre and can include rock bands; so I will be trying to incorporate certain aspects of pop music into the magazine.

I will be targeting my audience with modern/contemporary design schemes. For example, I think that my logo is particularly “mod con” as it has an eighties feel to it but also works well with the jagged nature of the modern/contemporary design of the front page. Also, I will be including bands that are not necessarily “massive” in the music world but are well respected among music lovers and inspire a lot of young musicians. This relates to a lot of young people appreciating “indie” music nowadays (not the fashion craze that has seemingly overshadowed the term “indie”)

I think people will appreciate my magazine due to it having a “down to earth” feel that appeals to those people that don’t necessarily only pay attention to popular music and chart music.